Regulators plan new restrictions on booming live-streaming sector dominated by TikTok, Alibaba and Tencent
Chinese technology giants that provide live-streaming services are being urged by regulators to take the initiative to prevent e-commerce influencers from misleading consumers and evading taxes.
The Cyberspace Administration of China (CAC), the State Taxation Administration (STA) and the State Administration for Market Supervision (SAMR) issued a document on Wednesday to stiffen regulations on the live-streaming industry, which recorded 37% year-on-year sales growth to 1.32 trillion yuan (US$208 billion) in 2021.
Read more at “China’s Big Tech crackdown isn’t over yet”
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